The Happy Tutor responds:

But doesn't the performance of desire require the appropriate props? What better definition of a Brand than "the performance of desire" ("Just Do It!") ... Where other Doms have bags stuffed with thousands of dollars of cuffs, gags, masks, clamps, chaps, and whips, I still do business the old fashioned way, in an old white shirt, tasteful gold vest left over from my high school prom, and my own bare hands.

Like my post said, consumerism is all about choices. One can choose props or eschew them. We here at this blog choose to perform desire while wearing only a few drops of Arete perfume.