I just scampered into the living room to inform Mister Husband that the Apple Corps v Apple Computer arguments* began this week in London, and oh my gosh, I had forgotten! And blah blah trademark interpretation! Questionable dilution of market! Blahdy IP blah!

In return, I got informed that I am being crushed under the weight of my own geekitude.

I don’t care. Imho, it’s a mostly meritless but ballsy suit that speaks badly of the surviving Beatles. It also has interesting implications for international trademark disputes. This is fascinating to me, although it might be because I study copyright, not trademark.

*For those not nearly so enraptured, here’s the short version: Apple Corps (shiny green apple) has long been disgruntled by Apple Computer’s trademark (white apple with bite out of side). In 1991 they signed a cease-fire that said no action would be taken if Apple Computer stayed out of the music business. Then iTunes launched and became a central revenue stream for Apple Computer, and there you go.